Digital Marketing: Customer Engagement Strategy
Completed by David Sellinger
June 10, 2020
12 hours (approximately)
David Sellinger's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Digital Marketing
- Category: Consumer Behaviour
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Data Collection
- Category: Data Visualization
- Category: Content Marketing
- Category: Driving engagement
- Category: Social Media Marketing
