- Marketing
- Data Visualization Software
- Data Analysis
- Digital Marketing
- Data Collection
- Marketing Effectiveness
- Regulatory Compliance
- Marketing Analytics
- Web Analytics
- Consumer Behaviour
- Analytics
- Data Visualization
Digital Marketing Analytics in Theory
Completed by David Sellinger
June 10, 2020
20 hours (approximately)
David Sellinger's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
