Digital Marketing: Strategy, Content & AI
Completed by Gultan Hajiyeva on July 15, 2025
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Digital Marketing: Strategy, Content & AI
Learning objectives
- Utilize generative AI to enhance social media strategies and streamline content creation.
- Develop and implement integrated digital marketing campaigns using paid, earned, owned, and shared media channels.
- Plan and evaluate social media campaigns to maximize business opportunities and measure success.
- Critically assess the role of influencers and social media platforms in viral marketing campaigns.
Skills learned
- Search Engine Marketing
- Marketing Strategy and Techniques
- Marketing Channel
- Marketing Effectiveness
- Digital Marketing
- Target Audience
- Performance Measurement
- Campaign Management
- Skills section collapsed. Showing 9 of 10 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.