Brand Strategy Foundations
Completed by Alireza Hatami
June 8, 2026
6 hours (approximately)
Alireza Hatami's account is verified. Coursera certifies their successful completion of Brand Strategy Foundations
What you will learn
Explore how brands live in the mind by understanding how perceptions and feelings shape meaning.
Understand how impressions, expectations, and trust make brands meaningful and memorable.
Evaluate how everyday experiences reinforce or break expectations and shape brand perception over time.
Skills you will gain
- Category: Brand Awareness
- Category: Brand Loyalty
- Category: Marketing Planning
- Category: Psychology
- Category: Marketing Psychology
- Category: Expectation Management
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Brand Management
- Category: Branding
- Category: Strategic Marketing
