Customer Value, Acquisition, and Retention
Completed by Laurence Veihmeyer
July 1, 2025
4 hours (approximately)
Laurence Veihmeyer's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Brand Loyalty
- Category: Customer Insights
- Category: Customer Analysis
- Category: Predictive Modeling
- Category: Marketing Analytics
