Customer Value, Acquisition, and Retention
Completed by Laurence Veihmeyer
July 1, 2025
4 hours (approximately)
Laurence Veihmeyer's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Customer Insights
- Category: Customer Relationship Building
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Brand Loyalty
- Category: Loyalty Programs
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Marketing Analytics
