Text Mining for Marketing
Completed by Mouhamed Mbaye
September 18, 2025
20 hours (approximately)
Mouhamed Mbaye's account is verified. Coursera certifies their successful completion of Text Mining for Marketing
What you will learn
Comprehend what text mining is, what it accomplishes, and what use cases it can be put to in the marketing discipline.
Examine how theoretical issues are translated into practical applications in text mining for the marketing domain.
Identify the potent analytical techniques that you can apply to text and other types of data.
Explain what constitutes sound practices and what does not while analyzing texts for decision-making in marketing.
Skills you will gain
- Category: Predictive Analytics
- Category: Marketing Analytics
- Category: Text Mining
- Category: Data Ethics
- Category: Data Preprocessing
- Category: Customer experience improvement
- Category: Natural Language Processing
- Category: Marketing
- Category: Machine Learning
- Category: Data Capture
- Category: Customer Insights
- Category: Responsible AI
