The Marketing Plan
Completed by Celine Picard
March 27, 2026
16 hours (approximately)
Celine Picard's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Planning
- Category: Market Analysis
- Category: Customer Acquisition Management
- Category: Marketing Management
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Market Research
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Performance Metric
