Email Marketer
Completed by Dan Kim
September 15, 2026
9 hours (approximately)
Dan Kim's account is verified. Coursera certifies their successful completion of Email Marketer
What you will learn
Master audience segmentation, frequency capping, channel subscription management, and consent best practices to build relationships with your users
Use Liquid to dynamically personalize messages, then run multivariate tests enhanced by BrazeAI to automatically find the highest-performing variants
Apply email list hygiene, IP warming, holiday deliverability tactics, and performance analytics to ensure your campaigns consistently hit the inbox
Skills you will gain
- Category: Campaign Management
- Category: Customer Retention
- Category: Customer Communications Management
- Category: Target Audience
- Category: AI Personalization
- Category: Advertising Campaigns
- Category: Email Automation
- Category: Brand Marketing
- Category: A/B Testing
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Marketing Automation
