AI and Content Recommendation
Completed by Mohamed Hesham Fouad
May 6, 2026
15 hours (approximately)
Mohamed Hesham Fouad's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Responsible AI
- Category: Machine Learning Algorithms
- Category: Data Storytelling
- Category: Media Strategy
- Category: AI Personalization
- Category: Content Performance Analysis
- Category: Marketing Communications
- Category: Algorithms
- Category: AI Enablement
- Category: Target Audience
- Category: Driving engagement
- Category: Artificial Intelligence and Machine Learning (AI/ML)
