Marketing Data and Performance Measurement
Completed by Melissa Rose Bajka
September 2, 2026
7 hours (approximately)
Melissa Rose Bajka's account is verified. Coursera certifies their successful completion of Marketing Data and Performance Measurement
What you will learn
Validate live marketing data and monitor campaign performance.
Analyze conversion funnels and audience behavior patterns.
Build dashboards and visualizations for marketing reporting.
Evaluate marketing ROI using attribution and analytics models.
Skills you will gain
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Marketing Operations
- Category: Web Analytics
- Category: Marketing Analytics
- Category: Spreadsheet Software
- Category: Campaign Management
- Category: Campaign Planning
- Category: Customer Analysis
- Category: Google Analytics
- Category: Data-Driven Marketing
- Category: Data Management
