Build Your Marketing Insights Google Analytics Foundations
Completed by Alexander West
September 4, 2026
17 hours (approximately)
Alexander West's account is verified. Coursera certifies their successful completion of Build Your Marketing Insights Google Analytics Foundations
What you will learn
Configure GA4 properties, events, and conversions with accurate GTM implementation and validation.
Analyse acquisition, engagement, and conversion reports to extract actionable insights.
Apply event-based tracking and predictive metrics to improve campaign measurement accuracy.
Build Looker Studio dashboards and communicate insights clearly to stakeholders.
Skills you will gain
- Category: Predictive Analytics
- Category: Google Analytics
- Category: Conversion Funnel Analysis
- Category: Data Collection
- Category: Dashboard Creation
- Category: Data-Driven Marketing
- Category: Web Analytics
- Category: Data Storytelling
- Category: Data-Driven Decision-Making
- Category: Data Literacy
- Category: Marketing Analytics
- Category: Verification And Validation
