Introduction to Google Analytics (GA4)
Completed by Emma Purcell
July 22, 2026
8 hours (approximately)
Emma Purcell 's account is verified. Coursera certifies their successful completion of Introduction to Google Analytics (GA4)
What you will learn
Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.
Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.
Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.
Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.
Skills you will gain
- Category: Data Analysis
- Category: Data Capture
- Category: Web Analytics
- Category: Conversion Funnel Analysis
- Category: Dashboard Creation
- Category: Analytics
- Category: Digital Analysis
- Category: Data Collection
- Category: Google Analytics
- Category: Web Analytics and SEO
- Category: Data Validation
- Category: Marketing Planning
