An Introduction to Digital Marketing and Digital Strategy
Completed by Putu Dewi Gita Saraswati Pande
September 24, 2025
9 hours (approximately)
Putu Dewi Gita Saraswati Pande's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Consumer Behaviour
- Category: Customer experience improvement
- Category: Return On Investment
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Channel
- Category: Goal Setting
- Category: Marketing Budgets
- Category: Customer experience strategy (CX)
- Category: Digital Communications
- Category: Social Media Management
- Category: Marketing Effectiveness
