Global Marketing: Cultural Frameworks
Completed by Yasin OZOCAK
April 22, 2025
14 hours (approximately)
Yasin OZOCAK's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Brand Management
- Category: Intercultural Competence
- Category: Cultural Diversity
- Category: Organizational Structure
- Category: Diversity Marketing
- Category: Diversity Awareness
- Category: Human Resource Management
- Category: Coordination
- Category: Cultural Sensitivity
- Category: Culture Transformation
