Customer Value, Acquisition, and Retention
Completed by MBUNTUM GILBERT NENG
January 28, 2026
4 hours (approximately)
MBUNTUM GILBERT NENG's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Predictive Modeling
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Loyalty Programs
- Category: Return On Investment
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Analysis
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Acquisition Management
- Category: Customer Data Management
