Fundamentals of Social Media Advertising
Completed by Caitlin Metske
April 7, 2026
11 hours (approximately)
Caitlin Metske's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Facebook
- Category: Information Privacy
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Brand Management
- Category: Social Media
- Category: Digital Advertising
- Category: Paid media
- Category: Advertising
- Category: Social Media Marketing
- Category: Copywriting
