Google Search Advertising Foundations
Completed by Sandra Caballero Rubio
February 17, 2025
22 hours (approximately)
Sandra Caballero Rubio's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Advertising Campaigns
- Category: Bidding
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Quality Assessment
- Category: Copywriting
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Google Ads
- Category: Performance Metric
