Behavioral Marketing
Completed by Mohit Kumar Chauhan
February 23, 2026
7 hours (approximately)
Mohit Kumar Chauhan 's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Personalized Campaigns
- Category: Target Market
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Email Marketing
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Driving engagement
- Category: Google Ads
