Selecting the Right Customer & Channel
Completed by Mattia Lunetta
February 23, 2026
4 hours (approximately)
Mattia Lunetta's account is verified. Coursera certifies their successful completion of Selecting the Right Customer & Channel
What you will learn
Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.
Skills you will gain
- Category: Strategic Decision-Making
- Category: Marketing Effectiveness
- Category: Customer Data Management
- Category: Customer Acquisition Management
- Category: Cross-Channel Marketing
- Category: Brand Loyalty
- Category: B2B Sales
- Category: Customer Analysis
- Category: Customer Retention
- Category: Operating Cost
- Category: Business-To-Consumer
- Category: Customer Relationship Building
