Introduction to Generative Engine Optimization (GEO)
Completed by Jie Sheng Wesley Chan
June 28, 2026
8 hours (approximately)
Jie Sheng Wesley Chan's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Performance Measurement
- Category: Gemini
- Category: Prompt Engineering
- Category: Content Optimization
- Category: AI Personalization
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: Search Engine Optimization
- Category: ChatGPT
- Category: Content Strategy
- Category: Content Creation
- Category: Google Gemini
