SEO Visibility, Keyword Research, and Auditing
Completed by Jennifer Ruth
June 12, 2026
7 hours (approximately)
Jennifer Ruth's account is verified. Coursera certifies their successful completion of SEO Visibility, Keyword Research, and Auditing
What you will learn
Measure SEO visibility using core metrics and performance indicators
Conduct keyword research to identify high-value and competitive opportunities.
Audit technical and competitive SEO gaps using industry tools.
Track brand mentions and visibility trends over time.
Skills you will gain
- Category: Technical Analysis
- Category: Competitive Intelligence
- Category: Auditing
- Category: Generative Engine Optimization (GEO)
- Category: Content Strategy
- Category: Search Engine Marketing
- Category: Competitive Analysis
- Category: Marketing
- Category: Pay Per Click Advertising
- Category: Market Share
- Category: Digital Marketing Tools
- Category: Campaign Planning
