Behavioral Marketing
Completed by Roger Jr. Mendoza Gallarde
July 31, 2025
7 hours (approximately)
Roger Jr. Mendoza Gallarde's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Google Ads
- Category: Target Market
- Category: Customer Relationship Management
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: Email Marketing
- Category: Data Collection
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Driving engagement
