Marketing Management
Completed by Bárbara Velasco
May 30, 2026
9 hours (approximately)
Bárbara Velasco 's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Product Strategy
- Category: Marketing Management
- Category: Brand Management
- Category: Marketing Strategy and Techniques
- Category: Communication Planning
- Category: Brand Strategy
- Category: Market Opportunities
- Category: Branding
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Marketing Planning
- Category: Product Management
