Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Sandra Elizabeth Pimentel Mateo
May 23, 2025
18 hours (approximately)
Sandra Elizabeth Pimentel Mateo's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Data Ethics
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Journey Mapping
- Category: MarTech
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Digital Media Strategy
- Category: Marketing Analytics
