Fundamentals of Customer Acquisition Management
Completed by Jonathan Michael Schmidt
April 15, 2026
1 hours (approximately)
Jonathan Michael Schmidt's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Customer Relationship Building
- Category: Campaign Management
- Category: Marketing Analytics
- Category: Brand Strategy
- Category: Brand Management
- Category: Brand Loyalty
- Category: Customer Acquisition Management
- Category: Target Audience
- Category: Performance Measurement
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Customer Engagement
