Google Ads for Beginners
Completed by Cláudia Sofia Dias dos Santos
October 9, 2025
2 hours (approximately)
Cláudia Sofia Dias dos Santos's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising
- Category: Advertising Campaigns
- Category: Marketing
- Category: Target Audience
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Campaign Management
- Category: Paid media
- Category: Keyword Research
- Category: Return On Investment
- Category: Digital Advertising
- Category: Search Engine Marketing
