Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Lauren Ashton
August 30, 2023
18 hours (approximately)
Lauren Ashton's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Marketing
- Category: AI Personalization
- Category: Marketing Automation
- Category: Journey Mapping
- Category: Communication Strategies
- Category: Social Media
- Category: Personalized Campaigns
- Category: Cross-Channel Marketing
- Category: Marketing Channel
- Category: Data-Driven Decision-Making
- Category: MarTech
- Category: Strategic Communication
