Customer Value, Acquisition, and Retention
Completed by Sabrina Campanelli
May 8, 2026
4 hours (approximately)
Sabrina Campanelli's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Marketing Analytics
- Category: Brand Loyalty
- Category: Customer Relationship Building
