Behavioral Marketing
Completed by Jacqueline Dras
July 15, 2025
7 hours (approximately)
Jacqueline Dras's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Personalized Campaigns
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Google Ads
- Category: Target Market
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Email Marketing
- Category: Data Collection
- Category: Marketing Analytics
