Foundations of Sports Marketing
Completed by Adam Houlding
January 12, 2026
19 hours (approximately)
Adam Houlding's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Marketing
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Sales Process
- Category: Public Relations
- Category: Digital Marketing
- Category: Brand Management
- Category: Advertising
- Category: Product Marketing
