Advanced Techniques for Strategic Account Management
Completed by Anand Thangamani
May 2, 2026
3 hours (approximately)
Anand Thangamani's account is verified. Coursera certifies their successful completion of Advanced Techniques for Strategic Account Management
What you will learn
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
Skills you will gain
- Category: Cross Selling
- Category: Sales Strategy
- Category: Consultative Approaches
- Category: Relationship Management
- Category: Driving engagement
- Category: B2B Sales
- Category: Consultative Selling
- Category: Account Strategy
- Category: Drive Engagement
- Category: Market Intelligence
- Category: Stakeholder Management
- Category: Cross-Functional Collaboration
