The Marketing Plan
Completed by Paula Alexandra Trujillo
June 3, 2025
16 hours (approximately)
Paula Alexandra Trujillo's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Customer Analysis
- Category: Planning
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Financial Management
