Brand Strategy Foundations
Completed by Trisha Bartle
April 22, 2026
6 hours (approximately)
Trisha Bartle's account is verified. Coursera certifies their successful completion of Brand Strategy Foundations
What you will learn
Explore how brands live in the mind by understanding how perceptions and feelings shape meaning.
Understand how impressions, expectations, and trust make brands meaningful and memorable.
Evaluate how everyday experiences reinforce or break expectations and shape brand perception over time.
Skills you will gain
- Category: Strategic Marketing
- Category: Brand Marketing
- Category: Brand Strategy
- Category: Marketing Strategies
- Category: Marketing
- Category: Brand Loyalty
- Category: Brand Awareness
- Category: Branding
- Category: Marketing Strategy and Techniques
- Category: Psychology
- Category: Marketing Psychology
- Category: Brand Management
