Fundamentals of Customer Acquisition Management
Completed by Lora Pedroza
June 17, 2026
1 hours (approximately)
Lora Pedroza's account is verified. Coursera certifies their successful completion of Fundamentals of Customer Acquisition Management
What you will learn
Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.
Skills you will gain
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Marketing Effectiveness
- Category: Customer Engagement
- Category: Data-Driven Marketing
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Brand Strategy
- Category: Marketing Analytics
- Category: Brand Management
- Category: Performance Measurement
- Category: Target Audience
