Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by AFRANCOIS NICOLAS DURAND
November 1, 2021
18 hours (approximately)
AFRANCOIS NICOLAS DURAND's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Journey Mapping
- Category: MarTech
- Category: Marketing Automation
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
- Category: Social Media
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Digital Media Strategy
- Category: Marketing Analytics
