Introduction to Digital Marketing
Completed by Shuang Yang
April 20, 2026
14 hours (approximately)
Shuang Yang's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Digital Media Strategy
- Category: Social Media
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Growth Strategies
- Category: Digital Content
- Category: Content Performance Analysis
- Category: Data-Driven Marketing
- Category: Content Development and Management
- Category: Digital Analysis
