Search Engine Optimization and Content Marketing
Completed by Katlyn Kim Maclang
February 12, 2026
15 hours (approximately)
Katlyn Kim Maclang's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Digital Marketing
- Category: Content Development and Management
- Category: Content Strategy
- Category: Content Creation
- Category: Digital Marketing Tools
- Category: Search Engine Optimization
- Category: Brand Marketing
- Category: Growth Strategies
- Category: Market Research
- Category: Generative Engine Optimization (GEO)
- Category: Web Analytics
- Category: Blogs
