Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Muhammad Arham Abrar
November 17, 2018
18 hours (approximately)
Muhammad Arham Abrar's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Journey Mapping
- Category: Communication Strategies
- Category: AI Personalization
- Category: Data-Driven Decision-Making
- Category: Personalized Campaigns
- Category: Media and Communications
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: MarTech
