AI SEO: Mastering Generative Engine Optimization (GEO)
Completed by Thomas Holland McKinnie
November 27, 2025
4 hours (approximately)
Thomas Holland McKinnie's account is verified. Coursera certifies their successful completion of AI SEO: Mastering Generative Engine Optimization (GEO)
What you will learn
Learn to draft content that gets noticed by leading AI search platforms, including Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT
Develop a clear understanding of how SEO has evolved into AI-powered SEO, reshaping visibility, discovery, and user intent
Compare traditional SEO with AI-driven SEO by exploring entities, topical authority, and GEO strategies in action
Evaluate GEO performance by working with real datasets and uncover new opportunities to optimize for AI-driven results
Skills you will gain
- Category: Web Analytics and SEO
- Category: Artificial Intelligence
- Category: Analysis
- Category: Performance Measurement
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Content Optimization
- Category: Content Performance Analysis
- Category: Content Marketing
- Category: Data Strategy
- Category: Digital Marketing
- Category: Semantic Web
