The Marketing Plan
Completed by Sarah Schaulies
April 20, 2026
16 hours (approximately)
Sarah Schaulies's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Measurement
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Market Analysis
- Category: Financial Management
- Category: Planning
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
