AI and Creativity
Completed by Nicholas Rawlings
August 19, 2026
15 hours (approximately)
Nicholas Rawlings's account is verified. Coursera certifies their successful completion of AI and Creativity
What you will learn
Explain how generative AI and large language models work, including tokenisation, vectorisation and next-character prediction.
Apply generative AI tools to create high-quality media assets across text, images, video, audio and interactive environments.
Evaluate machine creativity and organisational self-disruption, balancing generative efficiency with human-led creative excellence.
Skills you will gain
- Category: Content Optimization
- Category: LLM Application
- Category: Creativity
- Category: Prompt Engineering
- Category: AI Workflows
- Category: Marketing
- Category: AI Integrations
- Category: AI Product Strategy
- Category: Digital Transformation
- Category: Media Production
- Category: Content Creation
- Category: Generative AI
