Email Marketing
Completed by José Francisco Machado Vieira
March 24, 2025
7 hours (approximately)
José Francisco Machado Vieira's account is verified. Coursera certifies their successful completion of Email Marketing
What you will learn
Build effective email campaigns using Mailchimp and GetResponse with hands-on demos.
Design high-performing emails, templates, pop-ups, and lead-gen assets for better engagement.
Automate workflows, drip sequences, retargeting, and follow-up campaigns to drive conversions.
Apply A/B testing, segmentation, and audience strategies to boost growth, retention, and ROI.
Skills you will gain
- Category: Sales
- Category: Email Marketing
- Category: Target Audience
- Category: Account Management
- Category: Marketing Materials
- Category: Promotional Strategies
- Category: Campaign Management
- Category: Driving engagement
- Category: Lead Generation
- Category: Brand Loyalty
- Category: Law, Regulation, and Compliance
- Category: Marketing Automation
