Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Samantha Velanie De Souza
May 29, 2020
18 hours (approximately)
Samantha Velanie De Souza's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Marketing Automation
- Category: MarTech
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Data Ethics
