Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Igor Chernin
September 7, 2026
18 hours (approximately)
Igor Chernin's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Consumer Behaviour
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Strategic Communication
- Category: Data Ethics
- Category: MarTech
- Category: AI Personalization
