Product Management: Initial Product Strategy and Plan
Completed by Guillaume Ghislain Léonce Dufosset
April 16, 2026
18 hours (approximately)
Guillaume Ghislain Léonce Dufosset's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Product Development
- Category: Agile Product Development
- Category: Product Planning
- Category: Competitive Analysis
- Category: Project Documentation
- Category: New Product Development
- Category: Team Building
- Category: Project Management Life Cycle
- Category: Market Research
- Category: Project Planning
- Category: Product Strategy
- Category: Marketing Planning
