Behavioral Marketing
Completed by Shriraj Sawant
April 11, 2025
7 hours (approximately)
Shriraj Sawant's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Google Ads
- Category: Target Market
- Category: Cross-Channel Marketing
- Category: Customer Relationship Management
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Email Marketing
- Category: Data Collection
- Category: Marketing Analytics
