The Social Media Landscape
Completed by John Cruickshank
May 22, 2025
9 hours (approximately)
John Cruickshank's account is verified. Coursera certifies their successful completion of The Social Media Landscape
What you will learn
Explain the significance of social media within society.
Analyze social media and persuasive communication in a business context.
Identify the need for different social media channels, considering audience segmentation and message strategy.
Skills you will gain
- Category: Brand Management
- Category: Target Audience
- Category: Media and Communications
- Category: Stakeholder Communications
- Category: Brand Marketing
- Category: Social Media
- Category: Social Media Management
- Category: Content Creation
- Category: Marketing Communications
- Category: Shared Media
- Category: Advertising
- Category: Social Media Content

