Search Engine Marketing
Completed by Katie Coleman
March 5, 2025
15 hours (approximately)
Katie Coleman's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Marketing
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Media Buying
- Category: Pay Per Click Advertising
- Category: Digital Advertising
