Prompt Engineering Generative AI for Marketing & Advertising
Completed by Lauren LeJeune
November 6, 2025
3 hours (approximately)
Lauren LeJeune's account is verified. Coursera certifies their successful completion of Prompt Engineering Generative AI for Marketing & Advertising
What you will learn
Apply the fundamental techniques and applications of prompt engineering and generative AI in marketing and advertising
Develop the ability to create engaging text and visual marketing campaigns using generative AI tools such as ChatGPT and DALL-E.
Demonstrate the use of sentiment analysis and A/B testing to optimize and refine the performance of marketing content generated by AI.
Skills you will gain
- Category: Marketing Design
- Category: Prompt Engineering
- Category: A/B Testing
- Category: Customer Insights
- Category: Content Creation
- Category: ChatGPT
- Category: Marketing Materials
- Category: Advertising
- Category: Copywriting
- Category: Marketing Effectiveness
- Category: Generative AI
- Category: Marketing
